Podcast guest booking is the work of matching people with podcasts: researching relevant shows, pitching hosts or guests, and coordinating scheduling until an interview is confirmed on the calendar. It runs in two directions. Experts get booked as guests on other people's shows to reach new audiences, and hosts book guests to keep their own episode lineup full.
Podcept is a boutique booking agency that works both sides. We place experts on podcasts their audience already listens to, and we source, vet, and schedule guests for hosts who run interview shows. Whichever side of the microphone you sit on, the process below is the one we manage for you.
You have expertise worth hearing and want to reach new audiences. We research the right shows, write custom pitches to each host, and manage everything through to a confirmed recording.
You run an interview podcast and the constant search for guests is eating your week. We source, vet, pitch, and schedule guests so every episode has someone worth hearing.
Aiming for a specific top show rather than a campaign? See direct podcast placements.
There is no single right answer here. Each approach trades money for time in a different ratio, and the best fit depends on which one you have more of.
We keep the structure simple: per-booking pricing when you want to pay only for confirmed placements, or a monthly retainer with a better per-booking rate when you want sustained momentum. Premium direct placements onto specific top shows are scoped by consultation, since every show is different.
We do not promise leads, revenue, or rankings from podcast appearances, because no honest agency can. What we guarantee is the work: real placements on real shows, with a replacement guarantee if a booking falls through. Full details are on our services and pricing page.
Podcast guest booking is the work of matching people with podcasts: researching relevant shows, pitching hosts or guests, and coordinating scheduling until an interview is confirmed on the calendar. It covers both getting booked as a guest and booking guests for your own show.
A booking agency handles the full process on your behalf: building a target list, writing personalized pitches, managing follow-ups, negotiating dates, and coordinating scheduling, briefs, and prep. You approve targets and show up to record. Agencies are typically paid per confirmed booking or on a monthly retainer.
It depends on your time and goals. Platforms like PodMatch or MatchMaker.fm are inexpensive and self-serve, but you do the searching, messaging, and scheduling yourself, and most shows on them are smaller. An agency costs more but handles everything and can pitch shows that are not actively soliciting guests. More time than budget: start with a platform. Time is the constraint: an agency makes sense.
With managed outreach, first confirmed bookings typically land within 2-4 weeks of starting a campaign. Recording dates then depend on each show's calendar, and popular shows often book several weeks or months out. Timelines vary by niche and by how well your expertise matches each show.
Yes. We book experts as guests on relevant podcasts, and we separately source, vet, and schedule guests for hosts who run interview shows.
Book a consultation and tell us which side of the microphone you're on. We'll walk you through exactly how we'd approach your bookings, with no obligation.
Book a consultation