We place authors on podcasts that reach their target readers — handling all pitching, scheduling, and preparation so you can focus on writing and connecting with your audience.
A single podcast interview puts you in front of a captive audience for 30-45 minutes — something no social media post, ad, or email blast can match. Listeners hear your voice, your story, and the passion behind your work in a way that text simply can't convey. For authors, that personal connection is what turns a casual listener into a reader who buys your book, leaves a review, and recommends it to friends.
Podcast appearances are also one of the most effective tools for building your author platform. Each interview generates a backlink from the show notes page to your website, which directly improves your search engine rankings over time. Unlike paid ads that stop working the moment you stop paying, podcast episodes are evergreen — they continue driving discovery months and years after they air.
Whether you're launching a debut novel, promoting a business book, or building long-term authority as a nonfiction expert, a strategic podcast booking campaign puts you in front of readers who are actively looking for their next great read.
We start by understanding your book, your target reader, and your goals — whether that's driving pre-orders for a launch, building backlist sales, or establishing yourself as an authority in your subject area. From there, we build a customized list of podcasts whose audiences overlap with your ideal reader profile.
Our team writes personalized pitches for each podcast host — not templates. We position your expertise and your book as a valuable conversation for their specific audience. We handle all follow-ups, scheduling, timezone coordination, and send you interview prep materials so you show up confident and prepared.
Most authors we work with secure their first bookings within 2-4 weeks. From there, we maintain a rolling pipeline of appearances to keep your name and your book in front of new audiences consistently. See our full booking process for more details.
Podcast listeners who hear a 30-minute interview are significantly more likely to buy than someone who sees an ad. You get time to explain your book's value in your own words.
Every appearance builds your credibility as a writer and expert. Over time, this compounds into speaking invitations, media features, and a growing readership.
Show notes pages link back to your website and book. These high-quality backlinks improve your Google rankings and make your book easier to find online.
Time podcast appearances around your launch date to create a wave of visibility. Multiple episodes airing in the same window drives concentrated attention to your book.
Unlike social posts that vanish in hours, podcast episodes stay online indefinitely. Readers discover your book through interviews months and years after they air.
Listeners hear your voice, your personality, and your story. That personal connection creates loyal readers who follow your career beyond a single book.
We learn about your book, your genre, your target reader, and your goals. Launching in 3 months? Promoting a backlist? Building authority in your niche? The strategy shapes everything.
We identify podcasts whose listeners match your ideal reader and craft personalized pitches to each host. No mass emails — every pitch positions your book as a perfect fit for their show.
Once booked, we send you interview prep materials — talking points, suggested questions, and tips for promoting your book naturally during the conversation. You just show up and be yourself.
Podcast listeners are highly engaged — 80% listen to most or all of an episode. A 30-45 minute interview gives you time to share your story, explain your book's value, and direct listeners to buy. Each appearance also generates a backlink from the show notes, improving your book's search visibility.
Ideally, start 2-3 months before your launch date. This builds pre-release buzz and ensures episodes air around your launch window. For backlist titles, there's no wrong time — podcast episodes drive discovery for years.
We target podcasts that match your book's genre, topic, and target reader — including genre-specific shows, business and self-development podcasts, interview shows in your niche, and podcasts whose audiences overlap with your ideal reader profile.
No. We provide interview preparation including talking points, suggested questions, and guidance on delivering your message effectively. Many first-time authors start with smaller shows to build confidence before moving to larger audiences.
Tell us about your book and your goals. We'll map out a podcast appearance strategy — which shows to target, how to time it around your launch, and how many placements to aim for.
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