A practical 18-page guide for founders, authors, and experts who want to get booked as podcast guests: finding the right shows, writing pitches that get a yes, and preparing like a professional. Worksheets, swipe files, and a 30-day plan included.
Download the PDFBeing a guest on the right podcasts is one of the most direct ways to put your expertise in front of an audience already interested in your topic. It rewards depth over soundbites, and a single conversation can be reused for weeks afterward. The playbook goes deep on each step below. Here is the short version.
The instinct is to chase the largest shows you can name. The better move is to aim for the most relevant ones, where the host covers your subject and the listeners are people you actually want to reach. Build a shortlist of well-matched shows rather than a long list of random ones. For more on sourcing and vetting, see our guide on how to get on podcasts as a guest.
Most pitches get ignored because they are generic, all about the sender, and show no sign the sender has heard the show. A pitch that works has a specific subject line, an opening that proves you listened, a clear value to the host's audience, a low-friction ask, and one or two lines of relevant credibility. Keep it short enough to read on a phone. Our post on the perfect podcast guest pitch email breaks this down with examples, and the playbook includes a template you can adapt.
You will be told to build a media kit. Most hosts will never open it. For the large majority of shows, a short pitch with a headshot, a two or three sentence bio, and a few topic ideas is all a host needs. We explain when a one-sheet actually earns its place in do you really need a media kit.
The goal of a great appearance is the referral and the repeat invite. Listen to an episode first, prepare a few points with a concrete story for each, and use a simple, reliable audio setup so the host's job is easy. Our guide on how to prepare for a podcast interview covers the details, and the playbook includes a prep and tech checklist.
One recorded conversation is raw material for clips, quotes, posts, and newsletter mentions. The guests who get the most from podcasting keep using each episode long after it airs, and share the host's episode too. There is a full list of ideas in how to repurpose podcast content.
You can do all of this yourself, and many people should at the start. But the research, outreach, and scheduling can become a part-time job. When it starts crowding out the work you are actually good at, it may be time to delegate it. We compare the options honestly in why a booking agency can help, and this is exactly what our podcast placement service handles for founders, authors, and experts.
The full playbook, worksheets, and templates in one PDF. Free, no email required.
Download the PlaybookYes. You can download the full playbook as a PDF at no cost, with no email required.
Founders, authors, coaches, and other experts who want to be guests on podcasts, whether you are pitching your first show or your fiftieth.
No. Relevance to the show and a clear, specific pitch matter far more than follower counts. The playbook focuses on fit and preparation rather than fame.
Usually not. For most shows a short, specific pitch email with a headshot, a brief bio, and a few topic ideas is enough. The playbook explains when a one-sheet actually helps.
We help founders, authors, and experts get placed on podcasts, finding the right shows, writing the pitches, managing follow-up, and coordinating every appearance.
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